Entrepreneur Startup Challenges – Event Series
“Attracting & Engaging Customers in 2010″

Are you a new or established entrepreneur startup (0-3 years in operation), or a startup structured business (10 employees or less)?

If your answer is YES, then you already know how many challenges a startup business must overcome to be successful. Join us for the first event of our ever-growing event series  (along with 100+ entrepreneurs) to learn how to conquer your challenges!

Learn how to attract more customers in 2010! —Presentations will be given by nationally publicized marketing, business systems and public relations experts on how to attract and engage your most profitable target customers. You will see real examples of what is EFFECTIVE and what is FAILING to attract customers today in a struggling economy. Topics of discussion will focus on marketing strategy, startup business systems, and ways to act now with social media marketing!

Event Speakers Include:

- Director of SBA Women’s Business Center & PACE Business Development Center, Jackie Jones (Pacelabdc.org)
- Founder & President of START THAT BUSINESS! Organization/Business, Scott Orsulich (StartThatBusiness.com)
- Founder of The Entrepreneur Connection & President of One Organized Business, Alaia Williams (TheEntrepreneurConnection.com)
- Susan M. Tellem, Founder of Tellem Worldwide, Inc., an ePR and social media agency (Tellem.com)

***The clock is ticking – you now have LESS THAN 3 WEEKS before our live videotaped event!  Don’t miss your chance to save $20 when you buy your early bird ticket by 5/27.  You will not want to miss this event – tickets WILL sell out.  Act now and sign up today at the link below!
Early Bird Price: $60
Late Bird Price:  $80

http://bit.ly/ESCES-EventRegistration

Here’s what you can expect at the live videotaped event:

- Network with 100+ entrepreneurs in attendance (This includes you of course! You will want to sign up early, because seating is limited and tickets will sell out.)
- Free giveaways!
- Get selected to give your 10 second business introduction/sales pitch as part of the live event.
- Hear your survey feedback being addressed live at the event (when you take our survey on the event page) – anonymously or by your name and business name!
- Get selected for our entrepreneur video interviews at the event (Another opportunity to promote your business!)
- Receive an electronic copy of the presentation after the event (Includes detailed proprietary market research information).
- Enjoy food and drinks while networking with other attendees.
- Affordable event sponsorship opportunities for your business.

WHEN & WHERE
Thursday, June 3, 2010 -  7pm – 10pm @ CoLoft

www.CoLoft.com
920 Santa Monica Blvd, Santa Monica, CA 90401

PARKING
Free street parking is available along Santa Monica Blvd. and surrounding side streets.

To learn more about the event and to sign up go to:
http://bit.ly/ESCES-EventRegistration

Thanks – I hope to see you all at the event!

Scott Orsulich Founder
START THAT BUSINESS!™ Organization
“Entrepreneur Startup Resources”

1. 2010 Business Trends – Introduction

1.1 Your current business? (Ownership, Age, Number)

1.2 2010 small business trend overview.

1.2.1 Financial focus (State Of The Union mention for $30 billion in new small business fund allocation)

1.2.2 Analysts look to the small business and entrepreneur to create new avenues for consumer spending, creating new jobs, etc.

2. Trend: Customers Are Spending Less

2.1 How do you attract customers?

2.2 How do you engage customers?

3. Trend: Value

3.1 What value do you provide to customers?

3.2 Is the value you provide enough to earn a customer’s business?

4. Trend: Trust

4.1 Why should customers trust your business?

4.2. Trustworthy advocates for your business.

5. Trend: Going Local

5.1 Customers travel / search less to find you.

5.2 Owning your local market.

6. Trend: Staying Targeted

6.1 Are you really targeting your ideal customers?

6.2 Does your marketing messaging still relate to your target customer?

7. Trend: Discounts

7.1 Many customers expect discounts.

7.2 Be careful not to devalue your brand.

8. Trend: Be Consistent

8.1. Is your business consistently saying the same thing?

8.2 If you sound like a different company, you’re losing opportunities.

9. Trend: You Can’t Rely On 1 Way To Reach Customers

9.1 Do you have your bases covered to be effective in person, over the phone and online?

9.2. If you don’t have a solid and consistent presence, you are losing opportunities.

10. Closing

10.1 Q & A

10.2 Thank you

To learn more about this event, including how to sign up, click on the link below.

http://bit.ly/cGMHRw

Want to set yourself up to have a great year? Sick of feeling like your feet are stuck in quicksand? Well, you will not want to miss this event! We’re going to get down to business and discuss how you can be an informed, visible, and successful entrepreneur in 2010. There is no better time than RIGHT NOW!

Topics we’ll be covering:
- Current business climate and 2010 business trends (Presented by Scott Orsulich of Start That Business)
- How to create AND accomplish SOLID goals that will move you forward in 2010 and help you get unstuck
- Creating a simple strategic plan to keep you on track
- Ways to market yourself to improve your visibility this year
- How to create valuable business relationships
- Creating simple systems that make this all easy

This will be followed by time to network and build relationships with other attendees.

Agenda
7:00 Early networking (and food ordering!)
7:30 Roundtable introductions
7:40 Presentation & Discussion
8:30 Q&A
8:45 Open networking

“To Achieve Is To Sacrifice” – Scott Orsulich

Business people from throughout the region converge on City Hall for a half-day of meetings and breakout sessions on issues vital to the city. Topics include doing business in Los Angeles, the city budget, job creation and more. The morning kicks off with a special plenary session in City Council Chambers with speeches by top city officials, including the mayor.

CONFIRMED SPEAKERS
L.A. Mayor Antonio Villaraigosa
L.A. City Controller Wendy Greuel
María Elena Durazo, Executive Secretary-Treasurer – Los Angeles County Federation of Labor, AFL-CIO
L.A. City Councilmember Ed Reyes, Chair – Planning & Land Use Management Committee
L.A. City Councilmember Richard Alarcon, Chair – Jobs & Business Development Committee
L.A. Deputy Mayor Bud Ovrom – Economic Development
L.A. Deputy Major Larry Frank – Neighborhood & Community Services

8:30-9:30 a.m. Plenary Session

Hear from Mayor Antonio Villaraigosa and City Controller Wendy Greuel

10-11 a.m. Breakout Sessions – Round One

• Building a New Alliance: Business & Labor Collaborating for L.A.’s Future
• Vision L.A.: Building a Better City for the 21st Century
• Growing the Grassroots: How Neighborhood & Business Leaders Can Work Together

11:15 a.m.-12:15 p.m. Breakout Sessions – Round Two

• Doing Business in Los Angeles: Next Steps to Improve the Business Climate
• The City Budget: How Can L.A. Prevent a Fiscal Meltdown?
• Measuring Up: Are the Stimulus Dollars Contributing to Job Creation?

For full event details click here.

Have a topic you want to hear abut from an entrepreneur in your field?  Please submit your suggested topic questions to Info@StartThatBusiness.com